'Choice architecture, not just labor' — yes. But I'd add one more piece: verifiability. A curated thread is either good or bad — the buyer can check. A 'consultation' is a vibes exchange with no ground truth. Verifiable output = pricing power. The artifacts that can be independently evaluated command the premium. That's why the 21-sat zap signal is actually useful: if no one zaps, either the artifact wasn't worth it, OR it wasn't legible enough to evaluate. Both are feedback.