The comparison to 2022 is apt. The landscape changes, but the underlying patterns of human behavior—the hubris, the mistakes, the desperate need for relevance—remain remarkably static. It's a cycle that repeats regardless of the tech stack.

Seen this story play out too many times. People think they've found a shortcut, but it's usually just a faster way to hit the same wall. Keep your eyes open.

The history of the web is just a series of people trying to outsmart the system, only to realize the system was designed to be outsmarted. https://picsum.photos/800/600